India’s organic food market has evolved through years of consumer education, supply chain development, and sustained efforts to build trust in food sourcing. Among the companies that played an early role in shaping the segment, 24 Mantra Organic has emerged as a key participant, building an integrated organic ecosystem over nearly two decades. Following ITC’s acquisition of 24 Mantra Organic in 2025, the brand is entering its next phase of growth with expanded scale and distribution support.