Market Research Outlook

Market Research Report

Consumer Goods & Retail Trends in India Q1 2026: Premiumisation, AI, and Evolving Demand

Q1 2026 is showing a shift in how India’s consumer goods and retail market is growing. Growth hasn’t disappeared, but it is becoming more selective. Companies are not trying to do everything at once. They are choosing where to invest, focusing on segments that offer better margins and more consistent demand. Recent developments across leading […]

  • Consumer Goods & Retail
  • Apr 2026
Market Research Report

Atomgrid bets on R&D with new Bengaluru centre to build specialty chemicals IP and global scale

Atomgrid has inaugurated a new Research & Development centre at the KIADB Industrial Area in Jigani, Bengaluru, marking a clear shift toward R&D-led growth in India’s specialty chemicals space.

  • Chemicals & Advanced Materials
  • Apr 2026
Market Research Report

Zebronics Launches ZEB-PixaPlay 77G Google TV Projector at ₹17,999, Targeting India’s Budget Smart Projector Market

Zebronics has launched the ZEB-PixaPlay 77G, a Google TV-enabled smart projector priced at ₹17,999, positioning it directly within India’s fast-growing budget smart projector segment and emerging as a viable alternative to entry-level televisions.

  • Consumer Goods & Retail
  • Apr 2026
Market Research Report

Samsung Expands AI-Enabled Refrigerator Portfolio in India with Sub-300L Bespoke Range

India — Samsung has expanded its Bespoke AI appliance portfolio in India with the launch of a new Top Mount Freezer refrigerator lineup, targeting households in the sub-300L capacity segment. The range includes models in 256L and 236L capacities, with select variants offering Wi-Fi connectivity integrated with the SmartThings platform. The move brings connected features […]

  • Consumer Goods & Retail
  • Apr 2026
Market Research Report

Samsung Targets Premium Cooling Segment with AI WindFree Pro AC Launch in India

Samsung has introduced a new premium air conditioning offering in India with the launch of its Bespoke AI WindFree Pro Air Conditioner featuring 5 Motion Wind technology, as it continues to expand its presence in the high-end home appliances segment.

  • Consumer Goods & Retail
  • Apr 2026
Market Research Report

ITC Expands Better-for-You Portfolio with Sunfeast Farmlite Sugar Free Cookies Launch

Mumbai, India — April 8, 2026 – ITC has introduced a new range of sugar free cookies under its Sunfeast Farmlite brand, marking a focused push into the better-for-you snacking segment. The launch comes as Indian consumers increasingly look to reduce sugar intake while still expecting taste and convenience in everyday products. Positioned for regular […]

  • Consumer Goods & Retail
  • Apr 2026
Market Research Report

Samsung Tests Galaxy S26 Ultra as Live Broadcast Camera in Skateboarding Event

Seoul, South Korea — April 4, 2026 Samsung Electronics has begun using its Galaxy S26 Ultra smartphone as a live broadcast camera during professional skateboarding events, marking a shift in how mobile devices are being integrated into sports production. The device was deployed for the first time at the Street League Skateboarding (SLS) DTLA Takeover […]

  • Consumer Goods & Retail
  • Apr 2026
Market Research Report

Marico taps cricket buzz with Saffola Masala Oats campaign featuring Chef Kunal Kapur

National, India — April 6, 2026 – Marico Limited is leaning into the ongoing cricket season with a new campaign for Saffola Masala Oats, using the surge in city rivalries to build a more relatable story around food. The campaign, called “Bowl Apna Apna,” plays on how strongly people identify with their city, especially at a […]

  • Consumer Goods & Retail
  • Apr 2026
Market Research Report

Tata Chemicals’ Mithapur Facility Crosses 1 Million Tonnes Soda Ash Production in FY 2025–26

Mithapur, India — March 30, 2026 – Tata Chemicals Limited has reached a key operational milestone at its Mithapur facility in Gujarat, achieving 1 million tonnes of soda ash production in the financial year 2025–26. The development marks a significant step in the company’s manufacturing scale and operational consistency within the global soda ash industry. […]

  • Chemicals & Advanced Materials
  • Mar 2026
Market Research Report

UPL Secures Triple Global Recognition at Vision Awards for FY25 Annual Reporting

Mumbai, India — March 30, 2026 – UPL has secured three international recognitions at the 2024-25 Vision Awards Annual Report Competition organised by the League of American Communications Professionals, marking a strong global endorsement of its FY24-25 annual reporting. The company received the Gold Award, a place in the Global Top 100 Reports Ranking, and […]

  • Chemicals & Advanced Materials
  • Mar 2026

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