Beardo has launched a new campaign film for its Godfather fragrance, featuring actor Danish Pandor, as the men’s grooming brand looks to reinforce the identity of one of its longest-standing perfume lines.

Emami Limited has signed a definitive agreement to acquire a 60% stake, on a fully diluted basis, in IncNut Digital Pvt. Ltd., along with its subsidiaries and associates, in a transaction valued at Rs.321cr. The deal includes performance-linked adjustments over a 24-month period.

Samsung is expanding its enterprise business in India with a stronger focus on AI-powered connected ecosystem solutions aimed at helping organisations build integrated and data-driven operational environments.

India’s organic food market has evolved through years of consumer education, supply chain development, and sustained efforts to build trust in food sourcing. Among the companies that played an early role in shaping the segment, 24 Mantra Organic has emerged as a key participant, building an integrated organic ecosystem over nearly two decades. Following ITC’s acquisition of 24 Mantra Organic in 2025, the brand is entering its next phase of growth with expanded scale and distribution support.

Zebronics has expanded its home entertainment portfolio with the launch of the ZEB-Juke Bar 9890, a flagship soundbar featuring 1030W RMS output, Dolby Atmos support, and a 5.1.2 surround sound configuration.

ITC is intensifying its push to emerge as a leader in India’s fast-moving consumer goods (FMCG) market, with portfolio expansion, premiumisation and investments in emerging categories forming the core of its long-term growth strategy.

Reliance Retail Limited has acquired Priyanka Chopra Jonas’s global haircare brand Anomaly, taking ownership of its trademarks, brand assets, and digital properties. The deal expands Reliance Retail’s footprint in the beauty and personal care category, where it has been steadily building a portfolio of new-age consumer brands.

Whirlpool of India Limited has launched its new ‘No Tension Refrigerators’ range in the single-door category, introducing automatic defrosting technology aimed at reducing one of the most common pain points for refrigerator users — manual ice removal.

Japan-based Proterial has announced plans to manufacture its amorphous metal material Metglas in India through a joint venture with Shirdi Sai Electricals Ltd, marking a significant step in localising advanced soft magnetic materials.

Scientists at the Indian Institute of Technology Bhilai have developed a new environmentally friendly material capable of removing harmful pollutants from contaminated water, offering a practical step forward in sustainable water treatment. The development comes as industrial pollution continues to strain access to safe and clean water across India.