Xiaomi India is scaling up its consumer appliances business, with plans to move into large home appliances as part of a broader push to build a consumer durables portfolio beyond smartphones and smaller connected devices.
Speaking to ET Digital on the sidelines of IFA Berlin 2026, Sandeep Sarma, Associate Director, Marketing & PR at Xiaomi India, said the company now sees home appliances as a business in its own right rather than an add-on to its smartphone, TV, and tablet lines. Globally, Xiaomi sells products including air purifiers, robotic vacuum cleaners, refrigerators, washing machines, and air conditioners under its Mijia brand. In India, only a portion of that lineup has launched so far under the Xiaomi name.
The company is starting with air purifiers, a category that fits neatly with rising air quality concerns heading into the festive and winter months. Sarma noted that timing wasn’t the only driver: Xiaomi already has a foothold in the category, which makes it easier to move quickly. Large appliances will take longer. “There are a lot of things to iron out before we go to market,” he said. While Xiaomi has confirmed large appliances are on its India roadmap, it hasn’t named which category comes next, pointing to the groundwork needed across distribution, transportation, installation, servicing, and spare parts. He cited the logistics overhaul required for Xiaomi’s 75 inch TV launch as a sense of the scale involved.
Gautam Batra, Associate Director, Product Marketing at Xiaomi India, said retail partners are well aware of Xiaomi’s much larger global catalog and regularly ask when products sold in other markets will reach India. That awareness works in Xiaomi’s favor as it expands its connected ecosystem across price points instead of keeping it premium only. The shift into large appliances is also likely to raise the importance of offline retail, since these products typically need to be seen and touched before purchase, and rely on strong installation and after sales support. Sarma pointed to the TV launches as the moment Xiaomi began shifting from an online first brand to a true omnichannel player.
The appliance push comes alongside a broader acceleration in India launches. Batra said Xiaomi expects to bring 12 products into the country between August and mid September 2026, along with an expanding accessories range that includes higher wattage power banks.
Market Research Outlook: Xiaomi’s decision to treat appliances as a standalone business rather than a side effect of its phone and gadget lines reflects a wider pattern among consumer electronics companies entering India’s large appliance market. Success here increasingly depends on after sales infrastructure and offline retail reach, not just pricing. As global brands build out local logistics and service networks to compete with established appliance makers, India’s connected and smart home appliance space is likely to see sharper competition over ecosystem integration and affordability across price segments, rather than a race focused only on premium products.
