Samsung India has launched its full 2026 Vision AI TV lineup in India, introducing 72 television models across Micro RGB, OLED, Neo QLED, The Frame, Mini LED and UHD categories as the company broadens access to AI-powered viewing features across its portfolio.
The lineup also marks the India debut of Samsung’s Micro RGB technology, aimed at expanding premium television experiences across wider screen sizes with AI-powered picture optimisation, colour enhancement and brightness control.
The new range integrates Samsung TV Plus for free content access, Samsung Care+ extended warranty support, and Samsung Finance+ purchase options. Samsung said AI features are now being expanded across all models to offer picture, sound and personalised viewing capabilities to more consumers.
“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs in India, tailored to meet the unique needs of Indian consumers. Our Vision AI TVs go beyond entertainment to deliver practical benefits in everyday life, helping users find what they want faster, enjoy content more easily, and make the most of their TV time. These TVs seamlessly integrate local content platforms, enhance multilingual support, and offer energy-efficient solutions for India’s diverse living environments,” said Viplesh Dang, Vice-President, Visual Display Business, Samsung India.
AI Features Expand Across Categories
Samsung’s Vision AI Companion (VAC) combines AI service platforms including Bixby, Perplexity and Microsoft Copilot to support content discovery and personalised entertainment experiences. The platform also introduces AI-powered enhancements for movies, sports and gaming.
AI Upscaling Pro improves lower-resolution content through real-time analysis, while Color Booster Pro enhances colour reproduction scene by scene. AI Soccer Mode and AI Sound Controller Pro further optimise picture quality and audio performance during sports viewing.
Samsung’s premium Micro RGB series, available in R95H and R85H models from 55-inch to 115-inch sizes, uses individually controlled red, green and blue micro LEDs designed to improve colour precision and brightness control. The company said Micro RGB supports 100% colour coverage of the BT.2020 benchmark.
Premium TV Segments Get Broader Push
Samsung’s OLED lineup now includes S95H, S90H and S85H models, expanding glare-free display technology beyond flagship offerings. Features including Pantone Validated ArtfulColor, Art Store integration and gaming enhancements are also being introduced across select models.
The Frame series continues Samsung’s art-focused television approach with access to over 3000 curated artworks alongside Vision AI Companion capabilities.
Neo QLED and Mini LED segments are also receiving AI upgrades, including AI-powered picture optimisation, motion enhancements and gaming support of up to 144Hz on select models.
Samsung’s Micro RGB range starts from INR 124990, OLED from INR 114990, The Frame from INR 56990, Neo QLED from INR 52990, Mini LED from INR 42990 and UHD TVs from INR 36990. The lineup is available through Samsung retail stores, Samsung.com and online and offline retail channels.
Market Research Outlook Analysis
The launch signals growing momentum around AI-driven premium television experiences and increasing focus on software-led differentiation within consumer electronics. Competition in India’s television market could intensify as brands expand AI capabilities beyond flagship products into broader price categories.
The move indicates Samsung’s focus on strengthening premium positioning while widening accessibility across screen sizes and display technologies. The sector appears to be moving toward AI-enabled personalisation becoming a core consumer expectation rather than a premium add-on.
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Source: Samsung
