Samsung has expanded its television portfolio in India with the launch of its new Mini LED TV range, bringing AI-powered viewing features and advanced display technology to a wider consumer base. The launch comes as the company marks 30 years in the Indian market.
Priced starting at INR 42990, the new Mini LED lineup is available in screen sizes ranging from 43-inch to 100-inch. Samsung is positioning the range as a premium home entertainment offering with a focus on enhanced picture quality, immersive design and intelligent viewing capabilities.
The televisions feature Samsung’s MetalStream Design, built with a single-metal body and ultra-slim bezels intended to create an edge-to-edge viewing experience. The company said the new range combines advanced processing, AI-enabled optimisation and high refresh rate capabilities aimed at gamers, sports viewers and entertainment-focused households.
“Samsung has been the Global No. 1 TV Brand for 20 consecutive years. We are taking a decisive step towards democratising premium home entertainment with our latest Mini LED TVs and this launch reflects our commitment to making advanced display technologies more accessible. By combining technology and AI, we are focused on delivering an immersive and enhanced viewing experiences. As we continue to push the boundaries of innovation, we will ensure that the benefits of next-generation technology reach more homes across the country,” said Viplesh Dang, Vice-President, Visual Display Business, Samsung India.
AI Processing and Advanced Display Features
At the centre of the lineup is Samsung’s Mini LED technology, where LEDs are designed to be half the size of conventional LEDs, enabling more precise light control and improved contrast. The televisions also feature Pure Spectrum Color technology for wider colour reproduction and improved pixel-level accuracy.
Additional features include Mini LED HDR, Color Booster and Motion Xcelerator 144Hz, which is designed to improve motion smoothness during fast-paced content such as sports and gaming.
Samsung has integrated its NQ4 AI Gen2 Processor into the range, featuring a 20-neural-network architecture for real-time picture and sound optimisation. The TVs also include AI Sound Controller functionality, Samsung Knox Security and SmartThings integration for connected home management.
Focus on Smart Entertainment Ecosystem
The new range runs on One UI Tizen and includes seven years of OS upgrades. Samsung TV Plus, the company’s free ad-supported streaming television service, is also integrated into the lineup, offering access to more than 150+ national and international channels across 14 languages.
Samsung said the Mini LED TVs will be available through retail outlets and online platforms including Flipkart and Samsung.com. The company is also offering up to 5% cashback and zero down-payment EMI options with tenures extending up to 30 months.
Market Research Outlook Analysis
Samsung’s latest Mini LED launch highlights the growing push toward AI-enabled premium entertainment experiences becoming more mainstream in India. The move signals rising competition in the premium TV segment as brands increasingly focus on larger screens, intelligent features and immersive viewing technologies to drive upgrades.
For competitors, the launch raises pressure around pricing and accessibility of advanced display technologies, especially as consumer demand shifts toward connected home ecosystems and gaming-ready entertainment products. Samsung’s broader integration of AI, security and streaming services also indicates a stronger ecosystem-led approach rather than a standalone hardware play.
The television market is increasingly moving toward larger displays, AI-driven optimisation and long-term software support as brands compete for consumer retention beyond the initial purchase cycle. Reach out to explore custom research and strategy insights in this space.
Source: Samsung
