Reliance Consumer Products Limited has acquired a majority stake in Goodness Group Global Pty Ltd, marking its entry into the Australian consumer goods market and expanding its presence in the global “Better-For-You” beverages segment.
The deal brings Sydney-based Goodness Group Global (GGG) into RCPL’s growing international portfolio. GGG operates across Australia and 21 other global markets, with a focus on health-oriented beverages. Its flagship brand Nexba is positioned around gut-health, using a proprietary plant-based zero-calorie sweetener, Goodsweet®. The portfolio also includes BISON, a protein-based beverage, GOOD BREKKIE liquid breakfast products, and PACE, a hydration brand co-created with Australian cricket captain Pat Cummins.
Expanding into global health beverage markets
As part of the strategic partnership, RCPL will support the expansion of GGG’s brands, including Nexba and PACE, across new markets while also strengthening their presence in India through its distribution network.
- Krishnakumar, Director, Reliance Consumer Products Ltd, said, “This strategic partnership is a bold step towards establishing RCPL as a global FMCG company from India. The addition of GGG’s health-focused consumer brands like Nexba and PACE will add strength to RCPL’s healthy beverages portfolio.
With our strong supply chain and distribution capabilities, RCPL will ensure expansion of GGG’s brands across newer markets and wide availability in India. This move will further help RCPL meet its promise of making the global quality accessible to everyone.”
The acquisition aligns with RCPL’s broader push to build a diversified beverage portfolio that includes juices, zero-sugar carbonated drinks, and herbal or natural beverage offerings.
Global scale through strategic partnerships
RCPL has already established a presence in multiple international markets including the UAE, Qatar, Oman, Bahrain, Nepal and Sri Lanka. The addition of GGG strengthens its positioning in developed markets while adding a health-focused dimension to its portfolio.
Troy Douglas, Founder, Goodness Group, stated, “We are thrilled that our brands and innovation have resonated so strongly and that our strategic partner RCPL recognizes the business opportunity for us all. RCPL is one of the fastest growing player and a leading FMCG company. In RCPL, we have found an incredibly strong and sophisticated partner as part of our evolution as we become a global player in up to 50 western markets over the next five years. This partnership will provide opportunity for the business to become the global leader in the ‘Better-For-You’ category.”
The move also reflects RCPL’s strategy of combining global brand partnerships with its domestic manufacturing and distribution capabilities to accelerate scale.
Market Research Outlook Analysis
The acquisition signals a growing shift toward health-focused beverages and cross-border FMCG expansion. It is likely to intensify competition in the “Better-For-You” segment, particularly among global and emerging brands. Strategically, RCPL is building an international footprint through acquisitions and partnerships rather than organic expansion alone. The sector is moving toward functional, low-sugar, and wellness-driven product portfolios across markets. For deeper insights or customised research on this segment, connect with our team.
Source: Goodness Group Global
