New Delhi, India — March 2, 2026 – Dabur India Limited has signed a definitive agreement to acquire a minority stake in RAS Beauty Private Limited, a luxury skincare D2C company, as part of its Dabur Ventures initiative. The company plans to invest approximately Rs 60 Crore in the Raipur-based brand.
Founded by Shubhika Jain, Suramya Jain, and Sangeeta Jain, RAS Beauty operates as a digital-first skincare brand positioned within the natural beauty segment. Its product portfolio includes face elixirs, serums, and moisturisers formulated with essential oils and nature-derived actives. The company has developed its brand through a focus on clean and sustainable sourcing, supported by in-house research and manufacturing capabilities.
Focus on emerging D2C skincare segment
RAS Beauty has reported a 3-year CAGR of around 75%, with an ARR of approximately Rs 100 Crore and high gross margins. The brand’s positioning at the intersection of natural ingredients and premium skincare has contributed to its growth trajectory.
Dabur’s investment marks the first under its Dabur Ventures platform, which was launched in October 2025 to back high-potential, new-age D2C businesses aligned with its long-term strategic direction.
Dabur India Ltd Executive Director – Group Head Corporate Strategy Mr. Abhinav Dhall, said: “We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.”
Expansion plans and strategic alignment
RAS Beauty intends to use the investment to strengthen its omnichannel presence, expand research and development capabilities, and invest in brand and team development.
RAS Beauty Private Limited co-founder and CEO Ms Shubhika Jain said: “We have been inspired by Dabur’s 141-year legacy of building purpose-led, trusted consumer brands. Dabur has proved that nature, science, and consumer trust can coexist at scale, and that is exactly what we are building at RAS. This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values.”
Dabur Ventures has been set up with a capital allocation of Rs 500 Crore to invest across Personal Care, Health Care, Wellness Foods, Beverages, and Ayurveda-focused businesses.
Market Research Outlook Analysis
The investment highlights increasing activity by established FMCG players in backing premium D2C skincare brands, particularly those positioned around natural and clean beauty. It also signals a broader shift toward portfolio expansion through venture-led investments rather than organic brand building alone.
Source: Dabur India
Related Market Research Report : https://marketresearchoutlook.com/research-report/india-premium-skincare-market/
