Mumbai, India — April 8, 2026 – ITC has introduced a new range of sugar free cookies under its Sunfeast Farmlite brand, marking a focused push into the better-for-you snacking segment. The launch comes as Indian consumers increasingly look to reduce sugar intake while still expecting taste and convenience in everyday products.
Positioned for regular consumption, the new cookies are designed to offer a balance between indulgence and nutritional awareness. The range includes two variants, Choco Nut and Hazelnut & Oats, both developed to cater to evolving dietary preferences without moving away from familiar flavours.
Responding to Changing Consumer Preferences
The move reflects a broader shift in India’s packaged food landscape, where demand is steadily moving toward products that align with lifestyle goals such as reduced sugar intake and cleaner ingredient profiles. At the same time, taste remains a non-negotiable factor, especially in categories like biscuits and cookies.
The Sunfeast Farmlite Sugar Free Cookies are positioned around this balance, offering a product that fits into everyday snacking routines while addressing growing health consciousness among urban consumers.
Product Positioning and Distribution Strategy
Beyond formulation, the product is also aligned with convenience-led consumption trends. The cookies are a source of protein and contain no trans fats, with the Hazelnut & Oats variant additionally being lactose-free.
Distribution has been structured to match current buying behaviour, with availability across leading quick commerce platforms including Swiggy Instamart, Zepto, and Blinkit. This ensures faster access and visibility in high-frequency purchase environments, particularly in urban markets where demand for on-demand delivery continues to rise.
With this launch, ITC continues to build on its presence in the health-focused snacking space, using product innovation and channel strategy to stay relevant in a category that is becoming increasingly competitive.
Market Research Outlook Analysis
This launch signals a clear shift toward sugar reduction and functional snacking within India’s packaged foods market. It increases competitive pressure on both legacy biscuit brands and emerging health-focused D2C players to innovate beyond traditional formulations. Strategically, it shows ITC’s intent to strengthen its position in the better-for-you segment through product diversification and quick commerce distribution. The sector is likely to see more launches combining health positioning with indulgent formats.
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Source: ITC
