Emami Limited has signed a definitive agreement to acquire the remaining ~73.5% stake in Axiom Ayurveda Pvt. Ltd. (“Axiom”), marking the company’s formal entry into the beverage sector as it expands beyond its core personal care and healthcare portfolio.
The agreement was executed on 1st April, 2026, and the acquisition is expected to be completed in phases over the next three months, subject to customary closing conditions and regulatory requirements. The transaction, approved by Emami’s Board of Directors, involves an aggregate consideration not exceeding Rs.200 crores.
In the first tranche, Emami acquired an additional ~36.7% stake in Axiom, adding to its existing stake of ~26.5%.
Health and Wellness Push Gains Momentum
Axiom’s portfolio includes beverage products under the “AloFrut” brand, health juices sold under “Axiom Jeevan Ras”, and beauty products under “Mukti Gold”. AloFrut, known for aloe vera pulp-based beverages blended with fruit flavours, has built presence across General Trade and Government Institutions.
The company also has products across mocktails, energy drinks and ayurvedic juices, positioning it within the broader health and wellness beverage category.
Mr Harsha Vardhan Agarwal, Vice Chairman & MD, Emami Ltd said, “Our growth strategy is centered on building presence in emerging, high-opportunity categories that align with evolving consumer preferences, particularly in the health and wellness space. Our partnership with Axiom over the past two and half years has provided us with valuable insights and strengthened our conviction in this segment.
“With the completion of the acquisition, we bring Axiom fully into the Emami fold, marking our formal entry into the fast-growing & huge beverage segment. Axiom is a profitable and growing company, expected to achieve a topline of around Rs.180 crore in FY26. This aligns with our strategy of leveraging multiple growth levers, where strategic investments in newage, synergistic segments complement our core businesses to drive future growth.”
Leadership Expansion for Next Growth Phase
Axiom Founder Mr Rishabh Gupta said consumer preferences are shifting toward healthier beverage choices.
“Consumers today are increasingly moving away from carbonated beverages and seeking healthier alternatives without compromising on taste. At Axiom, we have always focused on delivering a differentiated offering that combines health and taste, which has been central to our journey and that makes us different from other beverage companies.
I am confident that Emami is the right partner to take Axiom into its next phase of growth. With its deep industry expertise, strong capabilities, and alignment with the brand’s vision, Emami is well-positioned to scale the company further and unlock its full potential”.
As part of the next phase of expansion, Axiom has also appointed Mr. Harkirat Bedi, formerly Vice President & Business Head at Dabur Nepal, as Chief Executive Officer of Axiom Ayurveda Pvt. Ltd.
Market Research Outlook Analysis
The acquisition signals growing FMCG interest in functional and wellness-focused beverages as consumers increasingly move toward health-oriented alternatives. Established personal care companies are now widening portfolios to tap adjacent high-growth categories.
The deal may intensify competition across ayurvedic drinks, aloe vera beverages, and better-for-you refreshment products, especially for regional and D2C wellness brands operating in the space.
For Emami, the move indicates a broader diversification strategy aimed at reducing dependence on traditional FMCG categories while leveraging distribution strength in emerging consumer segments. The wider sector appears to be moving toward convergence between healthcare, wellness, and packaged beverages.
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Source: Emami Limited
